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Ford Motor Company's Safety Initiatives

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Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar and Land Rover

 
Find out what Ford Motor Company is doing to save your life!

 
Across Ford's line up of cars, trucks, SUV's and crossovers, Ford has received more 5 star crash test ratings than any other brand in the U.S. - EVER. 
 
It provides for piece of mind that you wont find anywhere else!!
 
 
 
 

In the above video :

Jim Farley, group vice president of Marketing and Communications for Ford, spoke about areas where customers “might not be sure” about Ford, but where Ford has proven its expertise. Whether it’s the green strategy behind the EcoBoost engine, the quality behind Ford Edge, the five star safety rating of the Ford Taurus, or the smart technology behind SYNC, Ford’s ready to show its new face to the world.

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In the above video:
 
ANATOMY OF A CRASH.  Acutal Ford Taurus crash test @ Ford Motor Company.  Both the video &  the physical vehicle were released at the New York International Auto Show in March of 2008 for viewing.

A video of the crash, recorded by 12 cameras and 8 microphones, shows the car slamming into the barrier, sending debris flying and a dummy’s head into the air bag, and rising off the ground before landing at about a 45-degree angle from its direction of travel.

No repairs were done before taking the car to New York, but the floor and passenger-side doors of the Taurus were cut away, and the car will be elevated so that people can stand inside to watch how the crash happened on a large monitor suspended outside the still-intact windshield.

Extensive damage is visible from the front. The hood and the panel above the left front tire are buckled, and a hole where most of the bumper was allows a peek at how the engine compartment absorbed the energy of the crash. Ford’s distinctive three-bar grille is only partly intact, but the blue oval logo in its center appears to have been untouched.

“I was like an expectant father waiting for it to be crashed,” said Bob Adams, who retired from Ford’s auto shows division and worked on this project as a consultant. “When I saw that the blue oval survived the crash, I thought Henry Ford is up there looking over this whole thing.”

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In the above video:
SYNC
SYNC is a Ford exclusive technology driven by microsoft auto software and utilized by Ford to allow you the ability to connect to our cars in a safe & efficient way.  It is a fully integrated voice activation in car communications and entertainment system allowing music and cell phones to connect to the car without any cables.  Through voice activation of microphones, you can talk to the car and ask it to manipulate both devices!  Allowing you to keep your eyes on the road....where they belong.
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Brochure

Driving Skills For Life focuses on helping newly licensed drivers develop skills necessary for safe driving beyond what they learn in driver education programs.  The program also provides effective learning tools, including a comprehensive interactive Web site that rewards students for taking the initiative to learn safe driving techniques.  Educator materials are available at no charge in both English and Spanish, allowing instruction of the program in school or community settings.  In addition, Driving Skills for Life has held hands-on driving events throughout the nation that have reached nearly 6,000 students.  For more information, visit www.drivingskillsforlife.com

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VOLVO'S XC60 : The safety of this vehicle is incredible! "City Safety"
 
The big news on the XC60 is the "City Safety."  For instance, if you’re about to drive into the vehicle in front of you and don’t stop, the XC60 brakes itself. Volvo is the first manufacturer in the world to offer this type of feature as standard equipment. But there’s lots more standard safety gear!
 
The entire XC60 safety package includes a fully integrated alcohol lockout system, Driver Alert Control that warns tired and inattentive drivers with monitoring alerts between lane markings, Adaptive Cruise Control that uses radar sensors to continuously monitor the vehicle in front and adjust road speed accordingly.

But wait, there’s more:
• Distance Alert helps the driver maintain a preset time gap behind the vehicle in front, even when active cruise control isn’t on.
• Blind Spot Information System detects vehicles in the blind spot during daylight and darkness.
• Intelligent Driver Information System controls driver distraction by delaying incoming phone calls or text messages.
• Lane Departure Warning alerts the driver with a sound if the car crosses lanes without a turn signal.
• Collision Warning fires red warning lights on the windshield and sounds a buzzer sounds if you’re approaching another vehicle.
• Collision Warning with Auto Brake offers an audible and visible signal, then engages the brake pads before braking automatically.
• Emergency Brake Lamps start flashing from their high-mounted position when you press hard on the brake pedal, then turn to solid light.
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View Brochure

See Me Safe Raises Awareness

In partnership with Meharry Medical College, Ford Motor Company Fund and Community Services has created See Me Safe, a child passenger safety seat initiative aimed to increase community capacity and reduce child injury, disability or death due to traffic accidents. Car crashes are the number one killer of children in this country. See Me Safe places specific emphasis on active and personalized involvement by parents and caregivers in the appropriate use of child passenger safety (CPS) restraints.

The complexities and evolving technology of child passenger safety can be overwhelming and difficult for many parents who often must rely only on written information about the proper use of safety restraints.  See Me Safe addresses this challenge in CPS education by connecting parents and caregivers to CPS certified technicians and by engaging them in the education process. Parents and caregivers receive a framed photograph of the child properly restrained which will serve as a personalized reminder of how their child looks when riding safely in a vehicle.

This program also acknowledges the important role that health-care providers play in stressing precautionary, life-saving measures through ongoing child passenger safety education. See Me Safe is inclusive of a CPS reference tool, Prescription for Safety, developed specifically for health-care providers. The purpose of this informational tool is to expand the core team of CPS stakeholders. Through the establishment of a supportive network of physicians, nurses, medical interns and pediatric trauma response teams, parents and caregivers can learn about the proper use of safety restraints for their children.

See Me Safe has been piloted in Detroit, Dallas and Nashville facilitating child passenger safety resources to hundreds of parents and caregivers as well as medical professionals. 

 

To assess the benefit of the program, Meharry Medical College will conduct an evaluation based on pre/post surveys.

Child Passenger Safety Facts

Motor vehicle crashes are the leading cause of death among children of all races and ages in the United States. (CDC Fatal Injuries Among Children by Race and Ethnicity—United States 1999-2002.)

In the United States, during 2005, 1,451 children ages 14 years and younger died as occupants in motor vehicle crashes, and approximately 203,000 were injured. That’s an average of 5 deaths and 640 injuries each day (NHTSA 2006b).

Of the 459 children ages 4 years and younger who were fatally injured in 2002, 40% were completely unrestrained. (Source:  CDC / US Motor Vehicle Injury Facts)

One study found that 72% of nearly 3,500 observed child restraint systems were misused in a way that could be expected to increase a child’s risk of injury during a crash (NHTSA 2006c).

Child safety seats reduce the risk of death in passenger cars by 71% for infants, and by 54% for toddlers ages 1 to 4 years (NHTSA 2006b).

The total annual cost of motor vehicle occupant-related death and injury in the United States is more than $25.5 billion for children age 14 and under.  Every dollar spent on a child safety seat saves $32.

Three Most Common Mistakes Made in Installing a Child Safety Seat

  1. Not attaching the seat correctly and tightly to the vehicle.
  2. Not fastening the harness tightly enough.
  3. Not using the chest clip correctly.

 

Sources:

National Highway Traffic Safety Administration (NHTS).  Traffic Safety Facts 2005: Children.  

CDC. US Motor Vehicle Injury Facts.

National Highway Traffic Safety Administration (NHTS).  Traffic Safety Facts:  Misuse of Child Restraints:  Results of a Workshop to Review Field Data Results.

The above are safety initiatives that I have experienced myself.  There are plenty more from Ford Motor Company.  Please feel free to view them @ www.ford.com or www.drivingskillsforlife.com
 

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